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A Quick Guide to Effective A/B Testing with AI

How to 3x Customer Satisfaction with AI: Aberdeen Research

AI for Sales-Funnel Optimization: The Overlooked Opportunity

Meta Ad Performance Drops, While Cost Double and Triple

LinkedIn Testing New “Premium Company Page” Subscriptions

LinkedIn Chief Economist: Is the AI Boom Real?

Google Considers Putting AI Search Behind Paywall

On Eve of IPO, Reddit Introduces “Free-Form” Ads

LinkedIn Opens All Posts on Platform to Advertisers

Google Launches New Strategies to Combat SEO Abuse

IBM Expects 10x Increase in Designer Productivity Using GenAI

Five Predictions on How AI Will Disrupt Marketing

Hint: It's All Across the Board!

WPP Makes Major Commitment to AI with $313 Million Annually

Investment to support data and technology initiatives across various subsidiaries

25madison Forms Strategic Partnership with Apollo to Incubate AI Applications

TechTarget and Informa to Merge with Plan to Leverage First-Party Data

Gartner: CMOs Need to Handle AI’s Double-Edged Sword with Care

Report says the new tech demands increased investment in creative talent.

InfoSum Introduces Solution for Securing First-Party Data

Experian, S&P Global Mobility and Tesco Media are among first customers.

Report: Information Asymmetry Disadvantages Marketers

Majority Can't Determine Quality of Ad Inventory

HBR: Growing Majority of Execs Say Benefits of Generative AI Outweigh Risks

Survey of 1,000-plus executives reveals rapid adoption rate

Survey: 63% of Marketers Have No Plan for “Cookieless” Personalization

Majority also lack strategy for campaigns using first-party data