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Market Forecast

Market Forecast

+1

From Ads to Advocacy: Why Buyers Now Trust People Over Promotions

Sep 17, 2024

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6 min read

From Ads to Advocacy: Why Buyers Now Trust People Over Promotions

Jaxon Parrott
Jaxon Parrott

Market Forecast

+2

Tapping into Booming AI Tech Demand from Feds

Jun 18, 2024

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5 min read

Tapping into Booming AI Tech Demand from Feds

AI Video

+2

YouTube Testing AI-Powered Idea Generator for Video Clips

May 7, 2024

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7 min read

YouTube Testing AI-Powered Idea Generator for Video Clips

Tech Giants Increasing CapEx for AI Massively, Could Impact Ad Rates

Market Forecast

+2

OpenAI Signs Deal to License FT Content for Training ChatGPT

May 2, 2024

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7 min read

OpenAI Signs Deal to License FT Content for Training ChatGPT

Amazon CEO Credits AWS’s AI Capabilities for Profitable Q1

Litigation

+3

OpenAI Suspected of Scraping YouTube Content to Train AI Video Model

Apr 11, 2024

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9 min read

OpenAI Suspected of Scraping YouTube Content to Train AI Video Model

New Research: “When AI Investments Pay Off in Marketing”

Market Forecast

+3

WTF Is a Chief AI Officer?

Mar 21, 2024

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7 min read

WTF Is a Chief AI Officer?

French Regulators Fine Google $273M in Content Infringement Case

Product Innovation

+2

Legendary CMO Jeff Charney Launches AI-Powered Ideation Engine

Feb 27, 2024

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9 min read

Legendary CMO Jeff Charney Launches AI-Powered Ideation Engine

Survey of 1,200 Pro Marketers Finds 75% Optimistic about AI

Product Innovation

+3

Text-to-Video Market Forecast to Hit $890 Million by 2028

Feb 22, 2024

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8 min read

Text-to-Video Market Forecast to Hit $890 Million by 2028

Consumer-Behavior AI Platform Qloo Raises $25 Million

Market Forecast

+3

Jupiter Research: Mobile Message Marketing to Explode Next 5 Years

Feb 20, 2024

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7 min read

Jupiter Research: Mobile Message Marketing to Explode Next 5 Years

Marketing ROI Prediction Provider Alembic Raises $14 Million

Product Innovation

+3

Five Predictions on How AI Will Disrupt Marketing

Feb 15, 2024

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7 min read

Five Predictions on How AI Will Disrupt Marketing

Hint: It's All Across the Board!

Market Forecast

+3

New Rules from Google on Email  Deliverability About to Kick In

Feb 13, 2024

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7 min read

New Rules from Google on Email Deliverability About to Kick In

LoopMe Reports Double-Digit Rev Growth, 20% Headcount Increase

Fraud Prevention

+3

Forecast: Invalid Traffic to Cost Advertisers $71 Billion in 2024

Jan 30, 2024

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8 min read

Forecast: Invalid Traffic to Cost Advertisers $71 Billion in 2024

Lunio reports 8.5% of all paid traffic website visits are invalid.

Artificial Intelligence

+6

PR/Advertising Giant Publicis to Invest $325M in Major AI Initiative

Jan 25, 2024

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8 min read

PR/Advertising Giant Publicis to Invest $325M in Major AI Initiative

Sapient Integrating AI Throughout Entire Global Organization

Mergers & Acquisitions

+3

Forecast: Google’s AI Search Will Impact $40 Billion in Ad Revs

Jan 23, 2024

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6 min read

Forecast: Google’s AI Search Will Impact $40 Billion in Ad Revs

B2B technology industries will be among the most significantly impacted.

Data Privacy

+6

Gartner: CMOs Need to Handle AI’s Double-Edged Sword with Care

Jan 16, 2024

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7 min read

Gartner: CMOs Need to Handle AI’s Double-Edged Sword with Care

Report says the new tech demands increased investment in creative talent.

Artificial Intelligence

+5

Ameco Research: Spending on AI for Marketing Expected to Reach $137B by 2032

Jan 2, 2024

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7 min read

Ameco Research: Spending on AI for Marketing Expected to Reach $137B by 2032

Regulations could create difficulty for marketers to embrace new tools

Artificial Intelligence

+4

"Walled Garden" Ads to Grow to $115 Billion by 2025

Dec 26, 2023

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6 min read

"Walled Garden" Ads to Grow to $115 Billion by 2025

Report also predicts Apple to introduce DSP platform

Presspool.ai Insights

Presspool.ai Insights

Actionable marketing insights for the visionary AI executive.


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