Naval's Playbook for Building a Resilient Tech Brand

You know him as the co-founder of AngelList, but his framework of leverage and philosophy are the ultimate keys to understand if you want to build a thriving tech brand.

The Ryan Reynolds Formula... For Tech Companies?

You know him from his Hollywood blockbusters, but his marketing formula for scaling companies might be even more impressive.

The Genius of Steve Jobs' Marketing Psychology

Steve Jobs went down in history as a tech pioneer, but his real genius? Marketing psychology. Here's why...

Google's Cold Email Crackdown: Try These 5 Superior Strategies Instead

As Google tightens the noose on cold email, discover five actionable alternatives to keep your outreach effective and scalable.

Gemini Voice: The AI Update Poised to Transform Marketing in 2024

How Conversational AI is Redefining Customer Engagement

The Rise of "B2B Influencers" & How to Leverage Them

How Influencer Marketing is Shaping B2B Strategies in 2024

Tapping into Booming AI Tech Demand from Feds

Six Quick Steps for B2B Marketers to Drive AI Adoption

Gartner: Marketing Budgets Down but GenAI Could Save the Day

PR/Advertising Giant Publicis to Invest $325M in Major AI Initiative

Sapient Integrating AI Throughout Entire Global Organization

25madison Forms Strategic Partnership with Apollo to Incubate AI Applications

TechTarget and Informa to Merge with Plan to Leverage First-Party Data

Gartner: CMOs Need to Handle AI’s Double-Edged Sword with Care

Report says the new tech demands increased investment in creative talent.

InfoSum Introduces Solution for Securing First-Party Data

Experian, S&P Global Mobility and Tesco Media are among first customers.

Report: Information Asymmetry Disadvantages Marketers

Majority Can't Determine Quality of Ad Inventory

IAS Combines Machine Learning with Eye-Tracking

Claims up to a 130% lift in conversion rates

Ameco Research: Spending on AI for Marketing Expected to Reach $137B by 2032

Regulations could create difficulty for marketers to embrace new tools

HBR: Growing Majority of Execs Say Benefits of Generative AI Outweigh Risks

Survey of 1,000-plus executives reveals rapid adoption rate

Survey: 63% of Marketers Have No Plan for “Cookieless” Personalization

Majority also lack strategy for campaigns using first-party data

Marketers Take Note: EU Regs Impact Generative AI Space

Adobe and Figma Call Off $20B Merger

Runway and Getty Images Form AI Partnership: Marketing Execs Need to Rethink Video

Video content production speed and ease set to accelerate.