Who do your buyers trust? Let's find them. 👀

Instantly discover the trusted newsletters, creators, and experts who can feature your product in front of thousands of ideal customers—100% free.

Author

Jaxon Parrott
April 07, 2025

It’s been a while—hope you’ve been well!

I’ve been deep in the trenches with our product and partnerships team, building something exciting for brands like yours. (More on that below 👇)

After nearly a decade in tech PR and marketing, I’ve seen the same challenge show up again and again—especially for Tech CEOs and Marketing Leaders:

Most believe they only have two options when trying to make a splash and own their market:

1. Credibility Marketing (aka Traditional PR)
2. Eyeball Marketing (aka Ads)

But here’s the issue…

  • Both are incredibly expensive and time-consuming.

  • Both are outdated.

  • And most importantly—neither moves the needle like they used to.

Even Elon knows legacy media is dead. Here’s proof.

Why?

Because the market has evolved.
Buyers no longer trust big corporate brands like Forbes, Business Insider, or other legacy names…

And they definitely don’t trust an ad screaming at them mid-scroll.

Buyers now trust people.
Specifically—experts, or individuals like them, who’ve done it before and now share real, valuable recommendations with their loyal audiences.

Think:

A SaaS founder who exited for $100M and now writes a newsletter to 100,000 other startup tech execs to share his lessons.


Who do you think a CMO or CTO is more likely to trust—him, or a traditional journalist who’s never shipped a product?

That’s the new media landscape. And it’s where the highest-value buyers are paying attention.

At Presspool, we’ve built the infrastructure to tap into it.

We’ve spent the last 3 years vetting the best new media journalists, creators, and expert-led newsletters in tech—people who can organically feature your company in front of buyers who already trust them.

And with our newest update, you can now see exactly who your press pool would be before you even start a campaign…

This includes:

✅ Who they are
✅ Why they’re a fit for you
✅ How to tailor it even further

🧠 Want to see your custom media matches?
Click below to instantly discover which experts can feature your product.

Here’s how it works 👇

  1. Tell us an overview of your company, product/service, and who you are wanting to be featured in front of.

  1. Click “Find Your Pool” and wait on the magic to happen…

  1. See your pool, why they were selected for you, and provide feedback to tailor it exactly to what you want.

And that’s it! Want to know who could organically feature your company in front of thousands of ideal buyers?

👉 Find Your Press Pool Now 👈

P.S. I’d love to hear what you think—reply back and tell me what surprised you most about your results.

Cheers,
Jaxon