Google's Cold Email Crackdown: Try These 5 Superior Strategies Instead

Read time: 3 minutes

Hi AI Pro!

The days of blasting out cold emails without consequence are quickly coming to an end. Google’s recent changes to its spam rules have made it nearly impossible to reach prospects through traditional cold emailing tactics. But don’t worry—there are highly effective, alternative strategies that can keep your pipeline flowing and your business growing.

WHAT HAPPENED?

Google has significantly ramped up its fight against cold email spam. With advanced filters and stricter penalties, the tech giant is making it harder than ever for cold emails to land in your prospects’ inboxes. This shift is pushing businesses to rethink their outreach strategies or risk being ignored altogether.

WHY IT’S IMPORTANT

Cold email has long been a cornerstone of B2B outreach, but with these new restrictions, relying on it could damage your deliverability rates, waste time, and ultimately cost you opportunities. To stay ahead, you need to pivot to more reliable, relationship-based methods that will ensure your message gets seen by the right people.

Furthermore, these five strategies will also help you build assets that continue to provide ROI repeatedly—unlike cold email accounts that often fade into oblivion.

WHAT TO DO

1

Leverage LinkedIn Networking with Appointment Setters:

• Hire Smart: When hiring LinkedIn appointment setters, look for professionals with experience in B2B sales or who have a track record of generating leads through LinkedIn. Use platforms like Upwork or LinkedIn itself to find candidates.

• Structure Pay Effectively: Offer a base salary plus a performance-based commission, or just a revenue split that makes sense for all parties. For instance, you might pay $15/hour plus $100 per confirmed demo, or a flat % per revenue generated. The key is to incentivize productivity while ensuring quality outreach.

• Equip with the Right Tools: Provide your setters with tools like Lemlist, which integrates directly with LinkedIn accounts for advanced search and outreach capabilities at scale.

• Training is Key: Invest in training that covers your product offerings, target audience, and LinkedIn messaging best practices. Regularly review performance and provide feedback to improve results.

Why this is an asset: Networking on LinkedIn with real accounts grows your company’s brand, your personal brand, and your team’s personal brands simultaneously, building a long-term presence.

2

Invest in High-Quality Content Marketing:

• Create Content That Answers Questions: Identify the top questions your target audience is asking by using tools like AnswerThePublic, or even better, by asking them directly. Create blog posts, videos, and infographics that provide valuable answers.

• SEO-Optimize Your Content: Use keyword research tools to identify relevant keywords and incorporate them naturally into your content. Make sure your content is also optimized for mobile and voice search.

• Repurpose and Distribute: Turn a blog post into a webinar, a series of social media posts, or an email sequence. ChatGPT has a limitless amount of pre-made apps that you can leverage to repurpose your content into anything at the click of a button. From there, use platforms like Medium, LinkedIn, and guest blogging opportunities to extend your reach.

Why this is an asset: High-quality content can be reused, consistently rank on Google, and serve as training or sales assets, providing ongoing value.

3

Host Webinars or Virtual Events:

• Choose the Right Topic: Identify a pain point or hot topic within your industry and create a webinar around it. Free tools like WordStream can help you find trending topics at the click of a button.

• Promote Strategically: Use LinkedIn ads, email marketing, and partnerships with industry influencers to drive registrations.

• Engage During the Event: Use interactive tools like polls, Q&A sessions, and breakout rooms to engage participants. This not only makes the event more valuable but also helps you identify high-interest leads.

• Follow Up with Personalized Content: After the event, send attendees personalized content based on their engagement during the webinar. This could include a follow-up email series or a personalized demo offer. Ideally, push all attendees into your own newsletter so you can provide more value and hopefully convert them into a customer later on.

Why this is an asset: Events create life-long connections, producing ROI in ways you might not initially anticipate. Your network truly is your net worth.

4

Start Your Own Newsletter:

• Build Your List: Start by offering a valuable lead magnet, like a free guide or checklist, in exchange for email signups. Promote it on your website, social media, and even have your team of appointment setters send it out from step one.

• Content That Converts: Focus your newsletter content on solving specific problems your audience faces. Include case studies, actionable tips, and insights that they can apply immediately.

• Automate and Segment: Use tools like Mailchimp or ConvertKit to automate your newsletter and segment your audience based on their behavior and interests. This allows you to send more personalized, relevant content that drives conversions.

• Track and Optimize: Regularly monitor open rates, click-through rates, and conversion rates. Use A/B testing to determine what type of content and subject lines resonate most with your audience.

Why this is an asset: Your newsletter is your direct line to your most valuable audience—customers and engaged readers who care about what you’re building. Provide consistent value, and you'll maintain ongoing exposure to potential new business.

5

Collaborate with Established Thought Leaders:

• Tap into a Pre-Vetted Network: Platforms like Presspool.ai already have a network of established thought leaders who have been thoroughly vetted. These leaders have built substantial subscriber lists or communities that overlap with your target audience, making it easier to reach the right people.

• Pay Only for Verified Human Clicks: With Presspool.ai, you only pay for real, verified human clicks that come into your landing page or ecosystem. This system ensures that you’re reaching highly targeted, qualified decision makers who are more likely to convert because the engagement feels more like a trusted referral than a cold outreach or traditional ad.

• Leverage Built-In Tracking: The platform also provides a fully transparent tracking and reporting system, allowing you to monitor the performance of your campaigns in real-time. You can see exactly where your clicks are coming from and how they’re interacting with your content, enabling you to optimize your outreach and scale your efforts with confidence.

• Scale Aggressively: Leveraging an established platform allows you to scale your efforts quickly. Use it to generate deal flow, grow your newsletter, or drive attendance to your events.

Why this is an asset: Save time, pay only for results, and scale your customer base and other assets with the click of a button.

TLDR:

With cold email becoming a relic of the past, it’s time to embrace new, more effective strategies to build long-term, cash-flowing assets. By taking these tangible steps—leveraging LinkedIn networking, investing in content, hosting events, building your own newsletter, and collaborating with pre-vetted thought leaders through platforms like Presspool.ai—you’ll not only stay ahead of the curve but also build a more sustainable and successful outreach strategy.

Have Thought Leaders Refer Your Brand to Their Subscribers’ Inboxes

Imagine your brand being endorsed by industry thought leaders to engaged niche subscribers—Founders, CEOs, CTOs, CDOs, and more who are actively seeking solutions like yours.

With Presspool.ai, connecting with these high-value audiences is as simple as launching a Facebook ad.

Log in, upload your creative, choose your target industries and roles, and set your budget. The platform then ensures your message reaches the right decision-makers, and you only pay for verified clicks.

THAT’S ALL FOR TODAY, FOLKS!