Mergers & AcquisitionsMergers & Acquisitions
+3+3
Forecast: Google’s AI Search Will Impact $40 Billion in Ad Revs

Forecast: Google’s AI Search Will Impact $40 Billion in Ad Revs

B2B technology industries will be among the most significantly impacted.

Ray Bolger
Ray Bolger
LitigationLitigation
+6+6
25madison Forms Strategic Partnership with Apollo to Incubate AI Applications

25madison Forms Strategic Partnership with Apollo to Incubate AI Applications

TechTarget and Informa to Merge with Plan to Leverage First-Party Data

Ray Bolger
Ray Bolger
Data PrivacyData Privacy
+6+6
Gartner: CMOs Need to Handle AI’s Double-Edged Sword with Care

Gartner: CMOs Need to Handle AI’s Double-Edged Sword with Care

Report says the new tech demands increased investment in creative talent.

Ray Bolger
Ray Bolger
Data PrivacyData Privacy
+5+5
InfoSum Introduces Solution for Securing First-Party Data

InfoSum Introduces Solution for Securing First-Party Data

Experian, S&P Global Mobility and Tesco Media are among first customers.

Ray Bolger
Ray Bolger
Customer TargetingCustomer Targeting
+4+4
Report: Information Asymmetry Disadvantages Marketers

Report: Information Asymmetry Disadvantages Marketers

Majority Can't Determine Quality of Ad Inventory

Ray Bolger
Ray Bolger
LitigationLitigation
+4+4
IAS Combines Machine Learning with Eye-Tracking

IAS Combines Machine Learning with Eye-Tracking

Claims up to a 130% lift in conversion rates

Ray Bolger
Ray Bolger
Artificial IntelligenceArtificial Intelligence
+5+5
Ameco Research: Spending on AI for Marketing Expected to Reach $137B by 2032

Ameco Research: Spending on AI for Marketing Expected to Reach $137B by 2032

Regulations could create difficulty for marketers to embrace new tools

Ray Bolger
Ray Bolger
Artificial IntelligenceArtificial Intelligence
+5+5
HBR: Growing Majority of Execs Say Benefits of Generative AI Outweigh Risks

HBR: Growing Majority of Execs Say Benefits of Generative AI Outweigh Risks

Survey of 1,000-plus executives reveals rapid adoption rate

Ray Bolger
Ray Bolger
Artificial IntelligenceArtificial Intelligence
+4+4
"Walled Garden" Ads to Grow to $115 Billion by 2025

"Walled Garden" Ads to Grow to $115 Billion by 2025

Report also predicts Apple to introduce DSP platform

Ray Bolger
Ray Bolger
Artificial IntelligenceArtificial Intelligence
+4+4
Survey: 63% of Marketers Have No Plan for “Cookieless” Personalization

Survey: 63% of Marketers Have No Plan for “Cookieless” Personalization

Majority also lack strategy for campaigns using first-party data

Ray Bolger
Ray Bolger
Artificial IntelligenceArtificial Intelligence
+6+6
Marketers Take Note: EU Regs Impact Generative AI Space

Marketers Take Note: EU Regs Impact Generative AI Space

Adobe and Figma Call Off $20B Merger

Ray Bolger
Ray Bolger
Artificial IntelligenceArtificial Intelligence
+2+2
Runway and Getty Images Form AI Partnership: Marketing Execs Need to Rethink Video

Runway and Getty Images Form AI Partnership: Marketing Execs Need to Rethink Video

Video content production speed and ease set to accelerate.

Ray Bolger
Ray Bolger
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