Customer Targeting

Data PrivacyCompany CultureLitigationProduct InnovationSEO Artificial IntelligenceAI VideoFraud PreventionMergers & AcquisitionsMarket ForecastContent MarketingCustomer TargetingPhilosophySocial Media AIMarketing Co-PilotsProgrammatic AdsGenerative AIVenture FundingEmployee WellnessEmail DeliverabilityMarketingRegulationsPersonalization
Content MarketingContent Marketing
+2+2
A Quick Guide to Effective A/B Testing with AI

A Quick Guide to Effective A/B Testing with AI

Ray Bolger
Ray Bolger
Customer TargetingCustomer Targeting
+2+2
How to 3x Customer Satisfaction with AI: Aberdeen Research

How to 3x Customer Satisfaction with AI: Aberdeen Research

Ray Bolger
Ray Bolger
Product InnovationProduct Innovation
+2+2
AI for Sales-Funnel Optimization: The Overlooked Opportunity

AI for Sales-Funnel Optimization: The Overlooked Opportunity

Ray Bolger
Ray Bolger
Product InnovationProduct Innovation
+3+3
Meta Ad Performance Drops, While Cost Double and Triple

Meta Ad Performance Drops, While Cost Double and Triple

LinkedIn Testing New “Premium Company Page” Subscriptions

Ray Bolger
Ray Bolger
Product InnovationProduct Innovation
+2+2
LinkedIn Chief Economist: Is the AI Boom Real?

LinkedIn Chief Economist: Is the AI Boom Real?

Google Considers Putting AI Search Behind Paywall

Ray Bolger
Ray Bolger
Mergers & AcquisitionsMergers & Acquisitions
+3+3
On Eve of IPO, Reddit Introduces “Free-Form” Ads

On Eve of IPO, Reddit Introduces “Free-Form” Ads

LinkedIn Opens All Posts on Platform to Advertisers

Ray Bolger
Ray Bolger
Product InnovationProduct Innovation
+3+3
Google Launches New Strategies to Combat SEO Abuse

Google Launches New Strategies to Combat SEO Abuse

IBM Expects 10x Increase in Designer Productivity Using GenAI

Ray Bolger
Ray Bolger
Product InnovationProduct Innovation
+3+3
Five Predictions on How AI Will Disrupt Marketing

Five Predictions on How AI Will Disrupt Marketing

Hint: It's All Across the Board!

Ray Bolger
Ray Bolger
Product InnovationProduct Innovation
+3+3
WPP Makes Major Commitment to AI with $313 Million Annually

WPP Makes Major Commitment to AI with $313 Million Annually

Investment to support data and technology initiatives across various subsidiaries

Ray Bolger
Ray Bolger
LitigationLitigation
+6+6
25madison Forms Strategic Partnership with Apollo to Incubate AI Applications

25madison Forms Strategic Partnership with Apollo to Incubate AI Applications

TechTarget and Informa to Merge with Plan to Leverage First-Party Data

Ray Bolger
Ray Bolger
Data PrivacyData Privacy
+6+6
Gartner: CMOs Need to Handle AI’s Double-Edged Sword with Care

Gartner: CMOs Need to Handle AI’s Double-Edged Sword with Care

Report says the new tech demands increased investment in creative talent.

Ray Bolger
Ray Bolger
Data PrivacyData Privacy
+5+5
InfoSum Introduces Solution for Securing First-Party Data

InfoSum Introduces Solution for Securing First-Party Data

Experian, S&P Global Mobility and Tesco Media are among first customers.

Ray Bolger
Ray Bolger