Fraud Prevention

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Fraud PreventionFraud Prevention
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Forecast: Invalid Traffic to Cost Advertisers $71 Billion in 2024

Forecast: Invalid Traffic to Cost Advertisers $71 Billion in 2024

Lunio reports 8.5% of all paid traffic website visits are invalid.

Artificial IntelligenceArtificial Intelligence
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"Walled Garden" Ads to Grow to $115 Billion by 2025

"Walled Garden" Ads to Grow to $115 Billion by 2025

Report also predicts Apple to introduce DSP platform