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Archive
Fraud PreventionFraud Prevention
+3+3
![Forecast: Invalid Traffic to Cost Advertisers $71 Billion in 2024](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/c4405a51-5b63-4bff-aa8f-9f5f2c0a0be3/cash_bonfire_png.png)
Artificial IntelligenceArtificial Intelligence
+6+6
![PR/Advertising Giant Publicis to Invest $325M in Major AI Initiative](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/570e4056-f4bb-4231-b9ee-aa2938778e47/missing_target_png.png)
Mergers & AcquisitionsMergers & Acquisitions
+3+3
![Forecast: Google’s AI Search Will Impact $40 Billion in Ad Revs](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/168ba74d-9afa-43e9-8234-70493bd5e19b/search_engine_hq_png.png)
LitigationLitigation
+6+6
![25madison Forms Strategic Partnership with Apollo to Incubate AI Applications](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/4a7e9ca8-5a56-49ce-93bb-daf1da2dc956/chicken_incubator_png.png)
Data PrivacyData Privacy
+6+6
![Gartner: CMOs Need to Handle AI’s Double-Edged Sword with Care](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/5c7ff1aa-4508-4a25-a3be-90fff06c6633/ai_sword_png.png)
Data PrivacyData Privacy
+5+5
![InfoSum Introduces Solution for Securing First-Party Data](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/97804766-31f3-4f2f-bd8b-93c30a298b6f/chatbot_ads_png.png)
Customer TargetingCustomer Targeting
+4+4
![Report: Information Asymmetry Disadvantages Marketers](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/1fa5fb0c-30cd-45b0-b97b-60e7781e0b6c/gen_zers_ai_joy.png)
LitigationLitigation
+4+4
![IAS Combines Machine Learning with Eye-Tracking](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/b2e1cd2a-8ad7-49d9-bcdb-993c1eb9f0ac/eye_tracker.jpg)
Artificial IntelligenceArtificial Intelligence
+5+5
![Ameco Research: Spending on AI for Marketing Expected to Reach $137B by 2032](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/764b4ccf-745e-49cd-8b19-776ca853fd10/rapid_AI_adoption_jpg.jpg)
Artificial IntelligenceArtificial Intelligence
+5+5
![HBR: Growing Majority of Execs Say Benefits of Generative AI Outweigh Risks](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/5b79d0f3-9925-4510-b586-57d9416677bb/email_marketing_operations.jpg)