WTF Is a Chief AI Officer?

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Google gets slapped with $273 million fine by French regulators over anti-competitive practices and content poaching, while the pace of AI marketing tech innovation rolls on…

TODAY’S AI-POWERED MARKETING UPDATE:

• Top Story: WTF Is a Chief AI Officer?

• AI Market Trend: IDC: GenAI Solutions Market in Europe Will Exceed $30 Billion in 2027

• Tech Innovation: Emotionally Intelligent AI Platform Zenapse Raises $8 Million

• AI Lawfare: French Regulators Fine Google $273M in Content Infringement Case

• AI Garbage Content: OpenAI’s GPT Store Full of Spam

• Today’s Master Marketing Tip: Henry Ford

TOP STORY

WTF Is a Chief AI Officer?

In a new article published by Ad Week, Barry Lowenthal, president of the AI marketing firm Inuvo, takes a stab at describing the key characteristics a person who assumes the emerging job title of Chief AI Officer (CIAO) in an organization should possess.

The boards of major organizations such as UnitedHealth, Deloitte and Intel all have added the role CIAO to their company’s C-suites, so it’s definitely a noteworthy trend. But brands that have made ambitious promises to their board members regarding AI are still struggling to operationalize their investments, says Lowenthal.

At a general level, he writes, the CIAO role calls for a sense of curiosity, someone with a “passion for innovation—someone who could have been a technologist if they’d chose a different path.”

Moreover, the ideal CAIO candidate should be someone who understands the dynamics of organizations, how different groups interact and how they each contribute to a shared mission.

“Marketing is currently the easiest way for AI tools to have an immediate impact. The CAIO should be building relationships with the marketing team first, because that’s where most of the internal and external-facing content is generated,” according to Lowenthal.

Interestingly, he predicts that the role of CAIO is fated very quickly to become obsolete, as eventually there will be no distinction between a process and whether or not AI contributed to it.

“There will just be the process. Just like we no longer use ‘www’ in front of a website address, we won’t have to have someone designated as CAIO. But for the time being, we need an insurgent and a champion and very quickly, we won’t.”

AI MARKET TREND

IDC: GenAI Solutions Market in Europe Will Exceed $30 Billion in 2027

The European AI and generative AI (GenAI) market will reach almost $47.6 billion in 2024 and a compound annual growth rate (CAGR) of 33.7% over the 2022-2027 period, according to the latest release of the Worldwide AI and Generative AI Spending Guide published by International Data Corporation (IDC).

“While the share of GenAI reached only 9.6% of the total European AI market in 2023, it is increasing rapidly,” IDC reports. “Spending on GenAI will grow more than three times as fast as spending on the rest of the artificial intelligence market, and as a result, GenAI will represent more than a quarter of the total European AI market in 2027.”

Europe currently accounts for approximately one-fifth of the global AI market, the research firm reports.

AI TECH INNOVATION

Emotionally Intelligent AI Marketing Platform Zenapse Raises $8 Million

Zenapse, a startup developing an “emotionally intelligent” AI marketing platform, announced it has raised $8 million in a seed funding round, which was led by Naples Technology Ventures (NTV), with additional investment from Ben Franklin Technology Partners, Broad Street Angels, and BaseCamp Ventures.

Zenapse offers an AI foundation model that’s specifically designed to empower marketing campaigns with emotional intelligence, powered by anonymous data aggregated from customer interactions with major brands. The startup’s customers already include Sam’s Club, Aeropostale, Prosper, and Bread Financial.

The company’s platform interprets insights from over 150 million consumers across 3.5 billion data points in real time, according to Zenapse. The technology delivers “more effective marketing across channels in an easy-to-use platform, delivering a lift of 40-400% over standard behavioral or demographic powered experiences,” according to Zenapse.

TODAY’S TOP AI MARKETING TREND

French Regulators Fine Google $273M in Content Infringement Case

The Autorité de la concurrence, France's national competition regulator, has fined $273 million for failing to comply with previous commitments made binding by a decision in June 2022

As it relates to Bard, Google’s AI service, the Autorité found that the company had used content from press agencies and publishers to train Bard’s foundation model, without notifying either the content owners or the Autorité.

Google subsequently failed to propose a technical solution for press agencies and publishers to opt out of the use of their content by Bard, without affecting the display of content on other Google services.

This lack of a technical solution from Google obstructed the ability of press agencies and publishers to negotiate remuneration from the company, the regulating agency determined.

AI GARBAGE CONTENT

OpenAI’s GPT Store Full of Spam

GPT Store, OpenAi’s marketplace for GPT offerings, “is flooded with bizarre, potentially copyright-infringing GPTs that imply a light touch where it concerns OpenAI’s moderation efforts,” as reported by TechCrunch.

“There are several GPTs ripped from popular movie, TV and video game franchises in the GPT Store — GPTs not created or authorized (to TechCrunch’s knowledge) by those franchises’ owners,” according to the report.

“These GPTs — along with the GPTs in the GPT Store that let users speak with trademarked characters like Wario and Aang from Avatar: The Last Airbender’ — set the stage for copyright drama.”

A spokesperson for Chat GPT told TechCrunch the company uses “a combination of automated systems, human review and user reports to find and assess GPTs that potentially violate our policies. Violations can lead to actions against the content or your account, such as warnings, sharing restrictions or ineligibility for inclusion in GPT Store or monetization.”

TODAY’S MARKETING MASTER TIP:

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THAT’S ALL FOR TODAY, FOLKS!